Nothing is ‘off the shelf’, we work with you to develop the best research design to meet your business needs, and then deliver that across any or all of the major markets.
Oncology & Hematology Specialists
Having specialized in oncology & hematology for over 15 years, Horizon has extensive experience and a deep understanding of this diverse and increasingly complex and competitive market.
- Expertise in a wide range of oncology & hematology indications, from all the major malignancies to rare and orphan indications
- All points of the patient journey, from screening and diagnosis to early and advanced stage treatment and supportive care
- All relevant healthcare professionals (physicians, surgeons, pathologists, pharmacists, nurses) as well as payers and patients
Providing Individual Design
We don’t sell methodologies. Every brand and situation is unique, it is by working with you to understand your individual needs that we can develop the solution that best meets them.
- Thorough understanding of the issues means the work we conduct is customized to meet your commercial objectives
- Optimize the research design through in depth knowledge of the market landscape
- Applying all of our commercial experience, methodological expertise and therapy area knowledge to deliver the best outcome on your project
Across all Stages of the Product Lifecyle
Horizon has a track record of successfully supporting clients throughout the product lifecycle, from market mapping, understanding and opportunity assessment to communication testing and post-launch tracking. Our oncology & hematology focus, combined with extensive research and client-side industry experience, means we:
- Understand the broader commercial context of our clients’ research needs from early investment decisions to late lifecycle market events
- Leverage our detailed disease, product and market knowledge to engage respondents at a higher level to derive deeper insights
- Consistent quality on analysis and interpretation lead to clear, focused research reports that speak to the underlying business issues.